Flora is present in the daily lives of millions of Brazilians through its 15 commercial brands: Minuano, Francis, Neutrox, Albany, OX Cosmetics, Brisa, Assim, Phytoderm, Kolene, Karina, Vyvedas, Mat Inset, Capi Vida, Hydratta and No Inset.

Originally a Hygiene and Cleaning division of the JBS company, in 2007 Flora became an independent company within the J&F Group, the holding company that also controls JBS. In 2023, Flora surpassed, for the first time, the mark of 2,400 employees and recorded revenues of R$2.2 billion.

A national consumer goods industry operating in the cosmetics, personal hygiene and household cleaning sectors, Flora has a deep understanding of the consumption habits of Brazilians and develops quality and customized items to meet their needs.

Flora markets its products to retailers and wholesalers across the country. In the online channel, its products can be found on marketplaces, delivery apps and its own e-commerce, Compra Flora.

The company has its own Research and Development (R&D) laboratory in São Bernardo do Campo (SP) and one of the largest national industrial platforms in the sector, with factories in Luziânia (GO), Itajaí (SC) and Maceió (AL), as well as five Distribution Centers, located in Luziânia (GO), Itajaí (SC), Maceió (AL), Itapeva (MG) and São Paulo (SP).